We build the business behind the game.
United Sports is a sports management and brand expansion company dedicated to the growth of soccer clubs, academies and sports projects.
Stronger organizations. Greater value on and off the field.
We combine sports strategy, brand management, marketing, commercial development, community engagement and investment planning to build sustainable soccer operations.
Every club has a story, a market and a growth opportunity. Our role is to convert that potential into structure, visibility, partnerships and long-term value.
Strategy that connects sport, business and community.
United Sports works beyond traditional marketing. We integrate the systems, people and commercial opportunities that support lasting club development.
Our Vision
To become a leading platform for soccer club growth, brand expansion and sports business development.
Our Mission
To create the structure, strategy and commercial opportunities that allow clubs to grow, connect with communities and build long-term value.
Our Approach
Customized strategies based on each club’s reality, objectives, market position and expansion potential.
Complete support for club growth.
From strategy and communication to revenue generation and infrastructure planning.
Strategic planning
Planned and executed as part of an integrated growth strategy.
Brand positioning
Planned and executed as part of an integrated growth strategy.
Marketing management
Planned and executed as part of an integrated growth strategy.
Digital presence
Planned and executed as part of an integrated growth strategy.
Community development
Planned and executed as part of an integrated growth strategy.
Player programs
Planned and executed as part of an integrated growth strategy.
Academy development
Planned and executed as part of an integrated growth strategy.
Sponsorship acquisition
Planned and executed as part of an integrated growth strategy.
Business partnerships
Planned and executed as part of an integrated growth strategy.
Investor relations
Planned and executed as part of an integrated growth strategy.
Infrastructure planning
Planned and executed as part of an integrated growth strategy.
Revenue generation
Planned and executed as part of an integrated growth strategy.
Our first project: Lakeland United.
A complete ecosystem involving the club, players, families, academies, sponsors, investors and the wider Lakeland community.