Lakeland United: Building a club, a brand and a community.
Lakeland United is more than a soccer team. It is a growing sports platform designed to develop athletes, connect the community and create new opportunities through soccer.
Seven connected dimensions.
Managed and developed by United Sports as a full-scale validation of our club growth platform.
The Club
A coordinated part of Lakeland United’s long-term sports and commercial development.
The Academy
A coordinated part of Lakeland United’s long-term sports and commercial development.
The Players
A coordinated part of Lakeland United’s long-term sports and commercial development.
The Community
A coordinated part of Lakeland United’s long-term sports and commercial development.
The Sponsors
A coordinated part of Lakeland United’s long-term sports and commercial development.
The Infrastructure
A coordinated part of Lakeland United’s long-term sports and commercial development.
The Future
A coordinated part of Lakeland United’s long-term sports and commercial development.
From foundation to expansion.
A phased development plan that connects brand, community, revenue and infrastructure.
Phase 1 — Brand Foundation
Identity, website, social media, communication and local presence.
Phase 2 — Community Growth
Events, campaigns, academies, family relationships and local partnerships.
Phase 3 — Revenue Development
Highlights, registrations, products, sponsorships, events and sports programs.
Phase 4 — Infrastructure
Dedicated field, training center, accommodations and permanent facilities.
Phase 5 — Expansion
New categories, markets, tournaments and national and international partnerships.
Lakeland United
Managed and Developed by United Sports.
The project will serve as a complete demonstration of how a club can become a stronger sports, commercial and community platform.